So often do we see websites where nothing is displayed below the fold or opposite a popular comments section. Thankfully, due to a specific partner of ours, we can now monetise this very well, with certain rates ranging upwards of £0.80cpm for that space.

Whilst it is important not to completely cover your site with advertisements, the one small placement in “Whitespace” can have a huge effect on your monthly revenue without annoying your users or overfilling the site.